TG Data Set

Being able to understand every interaction with a customer and the value of that impact on the customer journey is what all marketing analytics and data science teams should strive to achieve.

Multi-touch attribution is one of the attribution models that is widely discussed in the marketing world ...

Have you ever heard of data silos? They are more common than you might think and have high-impact negative consequences for your business. In this article, you will discover:

What are data silos;
How they impact your organization;
How to prevent them;
How to fix the problem.
What are data ...

After two years of intense pandemic, retailers have had to adapt several strategies to digital, and Black Friday may be one of the proofs of this. This year, a survey by Méliuz indicates that 91% of Brazilians want to make purchases during the date.

The survey also reveals that this year's ...

When it comes to data, not all professionals who are in charge of this business unit are able to work together to unify their perspectives.

In turn, it is well known that there is a need for data to communicate with each other. From this point of view, why not consider a platform that unifies ...

Staying up to date with the market needs to be part of your business strategy, and Customer Experience is one of the main fronts for a brand's growth.

Also known as CX, or Customer Experience, the term arises from a purpose that goes beyond buying and selling, but which extends to the consumer and ...

Digital transformation is revolutionizing every industry, and the financial market is no exception. The concept of Open Finance , which refers to the open exchange of financial data with customer consent, is driving a new era of personalized marketing in banking. This trend is enabling financial ...

Artificial intelligence (AI) and machine learning (ML) are becoming essential tools for business innovation and competitiveness. The growing demand for automated and personalized solutions is driving an exponential increase in investments in these technologies in the coming years.

According to a ...