What aspects should we take care of?

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That said, we are going to encourage the creation of visual content on our channels, taking care of the visual identity or visual branding to achieve coherence.

Considering that those who read us are entrepreneurs in a digital business, when we start we usually do everything ourselves.

And the first fear we encounter is that we are terrified of making childish, unprofessional or unattractive designs.

What would be great for us?

What we need is a digital tool that helps us design designer-designed templates so we can create images that boost our brand.

And boy do we have them.

There are digital tools and mobile applications.

They all have preset designs so you can choose the one that best suits your needs.

Templates are a great resource because they help you generate new images in batches and in a short amount of time.

And without being a graphic designer.

We can also take advantage of mobile applications to feed the Instagram and Facebook channel by creating quick, simple and beautiful images.

For example, one of my favorite apps to generate an image, a collage or an image with animation is Spark post, from Adobe .

Another of my favorite apps for mobile is Wordswag , I use it a lot to send famous, inspirational, congratulatory phrases with beautiful designs.

It takes me just a few seconds to do it.

On our social networks, templates can be used to:

Promote a blog post.
Announce a discount on a product or service.
Promote a webinar or guest interview.
Invite to an in-person or online event.
To introduce a new service.
Share an inspiring quote.
Share a tip or advice from your sector.
Post a thought-provoking quote about your business.
Share a moment of your daily life.
Announce a new project, book or brand achievement.
And more.


To maintain the coherence of those characteristics that we have defined for the email database south africa brand's visual branding, let's not forget to pay attention to:

The logo , always use our logo in the image we make by applying the positive, negative or white version, so that it has good legibility with the background. In this way, our image will fly around the internet with our logo.

Use corporate fonts to reflect our personality.

Use the color palette that we have chosen and defined for our brand.

Maintain the type of photography and style defined for our brand images.

Consider using the textures or patterns that we have chosen for the brand.