Tmall Supermarket to connect online and offline,

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To put it another way, even if we attract customer traffic, we still have to spend costs to retain customers and need to continue to invest. It is not worthwhile to continue to burn money if time is slow. "Seeing Hema Fresh makes me want to cooperate with Alibaba even more. " But Huang Mingduan at that time may not realize that "building" and "transformation" are two completely different things. Alibaba's online genes helped RT-Mart to quickly carry out digital transformation, such as upgrading RT-Mart's original Feiniu.com to "RT-Mart Youxian" to achieve extremely fast delivery in hours.



For example, sharing inventory with Cainiao to enter community jamaica phone code group buying. However, judging from the two actions of "Ali is considering withdrawing from traditional retail business" and "RT-Mart. Reconstruction", Ali's desire to transform the offline retail industry has also diminished. In the latest performance announcement of Gao Xin Retail, it is mentioned that the hypermarket will be reconstructed. The transformation will start from the target users and focus on the healthy and happy shopping scene around the goods and services. As of January 2018, the Japanese group has completed the reconstruction of the entire store.



This also means that RT-Mart will return the focus of the transformation to "offline". So is it still possible for the offline retail industry to do online business? Obviously, there is. With the popularization of the concept of instant retail, many online traffic platforms have begun to provide a lighter online solution. As the above-mentioned person said, it may only cost tens of thousands or hundreds of thousands of yuan to make an I interface that can be connected to a third-party platform. In the second half of 2018, Yonghui Supermarket mentioned that its "Douyin Group Buying to Store" added about 10,000 fans in the second half of 2018 and attracted about 10,000 users to the store, continuing to rank first in the supermarket industry group buying; "Douyin Hourly Delivery" achieved a daily peak of more than 10,000 viewers in January and January, and continued to rank first in the supermarket industry sales in January.