Examples of crisis communications on social media

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To inspire you, we've rounded up our favorite examples of brands managing crises and emergencies on social media.

Wealthsimple
Released during an economic downturn, this infographic encourages app users to think strategically about a sensitive topic: money. In addition to being informative, this document demonstrates strong empathy for users' feelings and questions.


(Source: @wealthsimple )
10% Happier
In the midst of the lockdown economy, online businesses have taken advantage of bulgaria phone number data the opportunity to increase their free offerings. What we like about this example is that this meditation app seized the opportunity to connect with its audience, moving from a pre-recorded audio format to daily live streams.

Yes, there is a conversion tool behind these offers, but only because they are really worth it.

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A post shared by Ten Percent Happier (@tenpercenthappier)


(Source: @tenpercenthappier )

Bell Jar Botanicals
Admitting you need help is hard. This honest post allowed a vulnerable small business to let its loyal customers know how they could help.

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A post shared by BELL JAR BOTANICALS (@belljarbotanicals)


(Source: @belljarbotanicals )

David Suzuki Foundation
This brand sets a shining example of helping and providing value to the public when they need it most. A week of forest therapy for those in lockdown? We'd love to hear it!

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A post shared by David Suzuki Foundation (@davidsuzukifdn)


(Source: @DavidSuzukiFdn )

Osmosis Medical
Osmosis is an online healthcare training company. The company leveraged its internal resource base to disseminate information about COVID-19. Its multifaceted content strategy is truly inspiring: helping medical schools transition to remote learning, helping those in lockdown stay fit, and providing all kinds of educational content to ease the burden on the medical system.