Communicate directly with your audience

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As with any disaster, the media is saturated with information about the current pandemic. For many businesses, the urge to avoid participating in this dialogue may be tempting. But it's important to understand how your brand presence contributes to how people perceive the world around them. This is true in both normal and exceptional circumstances.

Without going so far as to play reporter, marketing leaders have a responsibility to rcs data myanmar keep customers informed about how the company is handling the crisis and what they can expect. More than half of marketing teams (53.6%) have increased their online presence after identifying the need to open new lines of direct communication with customers.

Chart showing 53% of teams are more present online

For example, if your business is temporarily closing physical locations, strengthening customer service, or changing product offerings to better meet customer needs, you need to make this information clear and accessible.

However you choose to deliver your message, the tone should be empathetic. Your business's goal is to sell. But many of your customers will be in a position of financial insecurity. Humility is essential to maintaining a positive perception in the eyes of your customers.