Everything you need to know about Facebook contests

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You're probably familiar with the Tour de France advertising caravan. It's so successful, first and foremost, because no one would say no to a free product. As a digital marketer, there's nothing more satisfying than seeing a crowd flocking to your brand. The question is, how do you get there? How do you use social media to attract more customers? The answer? Through contests. And in this area, Facebook is an excellent starting point.

Facebook has over 1.9 billion active users. In addition to your current customers, this represents an impressive pool of potential new customers. Furthermore, promotional campaigns such as contests allow you to collect data georgia phone number data from participants, which can turn them into leads, as well as strengthen brand awareness and consumer loyalty.

Bonus: Download our free guide to converting your Facebook traffic into sales in 4 easy steps

If you have a contest idea, chances are at least one Facebook community will be interested in your offer. The key is to identify what best fits your audience and your brand. To achieve this, you can count on us. In this article, we'll walk you through Facebook's contest guidelines. Then, we'll offer ideas, examples, and best practices for running a successful campaign.

#1 – Facebook Rules for Contests
To ensure your contest is legally compliant and doesn't risk being closed, it's imperative that you follow the rules set out in the Facebook Page Terms , including the Promotions section under Page Management. Under these terms, all contests, sweepstakes, and other promotions must:

clearly stipulate the terms of participation (age limit, geographical restrictions, etc.)
comply with any applicable local, regional, national or international law
mention the absence of any link with Facebook
Additionally, these rules also specify that neither personal journals nor friends' connections can be used to run a contest . In other words, statements like "Share this link on your journal to enter," "Share this link on your friends' journals to get more entries," or "Tag your friends in this post to enter" are not allowed.

Please be sure to read and understand these official terms carefully before launching your own campaign.

#2 – Facebook Contest Ideas
Got these rules down? Great, now we can get to the fun part: creating an engaging campaign. If you're not sure where to start, we recommend trying the most reliable campaign types.

1. Click “Like” or comment to win
Contests that encourage users to like, comment, or both are among the simplest promotional campaigns and attract high participation. These contests can be applied to photos, videos, links, or just a simple status. To get started, you only have three things to do: define the rules, tell your audience what the reward will be, and publish your contest with the action you want to take.

2. Assign a caption to a photo
If you have a relevant photo that can contribute to your business's goals on Facebook (for example, building brand awareness), asking users to add a caption is another simple and effective option. Once you've received all the submissions, you can choose the winner yourself or decide that the caption with the most likes will win the contest.

3. Answer a question
If your business offers educational content, such as a museum or aquarium, it makes sense to ask your audience to answer a question based on their knowledge. This type of contest helps increase awareness of your business and further your intended purpose.

4. Participatory competition
This type of contest serves two purposes: increasing brand awareness and generating content. For example, you can ask your audience to suggest name ideas for a new product or service, or to help you create a new logo or other design element.