The calculation of the bank principality score is based on transactional, behavioral and financial history data. These factors help identify principality indicators, which include:
Transactional data : financial movements, such as transfers, payments and credit usage.
Behavioral data : usage patterns of the bank's products and services.
Financial history : relationships over time, such as transaction flow and payment behavior.
These elements help measure the frequency, volume and regularity poland mobile database transactions, in addition to identifying whether the customer uses the account as the main account for receiving salary.
Customer profile is the most important factor
While metrics are important, customer preference is the most important factor in determining the principal score. Each customer has unique financial needs that vary depending on their income, life stage, and goals.
Understanding these particularities allows the bank to offer products that are more aligned with expectations, in addition to building a long-term relationship based on trust, increasing the customer's relevance and loyalty to the institution.