Understanding the causes of default can help you know what to do with defaulting customers. According to a survey by the National Confederation of Retailers (CNDL), cited by Jornal Hoje , the biggest causes of default in Brazil are:
18% reduction in income;
17% unforeseen: health problems, deaths in the family or home and vehicle maintenance;
14% job loss within the family;
13% increase in prices;
12% financial disorganization.
How to identify and manage defaulting customers?
man holding magnifying glass pointing at people
Identifying the profiles of defaulting customers makes it possible to belgium mobile database them more efficiently. To do this, it is important to have some specific practices and tools.
When we talk about loyal customers, we have a history of the relationship, including their behavior regarding payments. From there, it is possible to define them as, for example, a customer who has no financial control and is always late with payments, or someone who has probably experienced an unforeseen event.
Therefore, it is essential to use a platform that collects key customer payment information, such as average ticket, lifetime value, purchases made and most common payment methods. This makes it easier to manage them and create strategies according to each customer's profile.
In cases of new customers who exhibit suspicious behavior, a good technique for checking their payment histories and outstanding debts is the famous credit bureaus (Serasa, SPC, among others).