Reducing abandoned carts at checkout is essential to increasing online sales. With strategies such as optimizing the purchase process, providing transparency in costs, and simplifying payment options, you can reverse this scenario and improve the customer experience. Learn how to implement these improvements.
According to recent research , the cart abandonment rate for online ukraine mobile database is expected to reach nearly 70% by 2023. This phenomenon remains a significant concern for retailers, as abandoned carts result in less revenue generated.
In the long term, this reality can represent a major obstacle to the profitability or even the survival of some businesses.
There are several reasons for cart abandonment, and many are directly related to the user's profile and experience. As such, there is much discussion about sales with and without carts, which are two very common strategies in the digital market, but with very different results, which we will discuss in more detail below.
Additionally, we will explain the main factors that contribute to cart abandonment and provide key tips on what is most important in a checkout process.
Top reasons for cart abandonment
But anyway, what is an abandoned cart?
It is a phenomenon that occurs when a customer adds a product to the shopping cart and, for some reason, gives up and does not make the payment.
To help you better understand what is behind this decision, we have listed below the main reasons why a buyer abandons a shopping cart.
Users who do not feel ready or convinced to purchase.
Extra and unexpected costs, such as very high shipping costs.
Absence of the desired payment method.
Too long and complex checkout process.
Lack of security.
Account creation required.
Slow shipping time.
System with problems, such as slowness and loading errors.
Complicated return policy.
Negative product reviews.
Now that you understand how an abandoned cart works, let's explore a little more about its reality in the market and the cart-free sales strategy .