SMART goals: what are they, what are they for and how to use them?

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Specific, measurable, achievable, relevant and timely. These concepts are part of the acronyms that make up SMART goals, which literally translates to smart. Have you ever heard of this term?

Regardless of your answer, you may have had portugal mobile database setting goals or figuring out how to achieve them. Are you sure? This is common because in the day-to-day running of a company, it deals with a lot of information that can distract you from your focus.

This is the case for competitor analysis, employee performance, sales figures , brand reputation, campaigns , etc. Naturally, the amount of existing data and the difficulty in dealing with it varies depending on the size of the company.

Whatever the reason for setting goals being so challenging, failing to achieve the desired objective has serious consequences. Therefore, knowing and learning how to apply SMART goals in the company is almost a requirement for success. Keep reading and find out more!

What are SMART goals?
SMART - Specific - Measurable - Attainable - Relevant - Timely
SMART
As the name suggests, the SMART methodology is a tool aimed at defining smart goals. After all, there are goals that may not fit this adjective because they bring more problems than solutions. This is the case of those that leave employees lost and unmotivated, for example.

So, to avoid problems like those mentioned, SMART goals are made up of 5 characteristics that form the acronym of the term. That is:

S: specific;
M: measurable;
A: attainable;
R: relevant;
T: time based (temporal).
Therefore, when developing goals, according to the SMART methodology, it is essential that they have the characteristics mentioned.

What does each aspect of SMART goals mean?
To understand more about SMART goals, find out more details about their definitions and how they need to be worked on below!

Specific
The term specific already suggests that the goals set need to follow this criterion, rather than being something comprehensive. Otherwise, it is more difficult to know which path to establish so that the team will pursue the goal.

For example, it is more advisable to think about “increasing the number of visits to the website” than “having success in the company”. Did you understand the difference?