The Call to Action: Data doesn't do anything on its own. It requires a human to translate its patterns into a "so what?" and a "now what?". This involves art, intuition, and communication skills beyond pure data literacy.
Influence and Persuasion: The true power of "LIST TO DATA" isn't just in the accuracy of the "DATA," but in the ability to use that "DATA" to convince, inspire, and drive change. The mystery is how raw facts are transmuted into compelling stories that shape decisions and influence behavior.
The Unveiling: The ultimate success of "LIST TO DATA" isn't solely in the cleanliness of the data, but in its ability to be used effectively as a foundation for persuasive narratives that guide action and create impact.
So, while the technical steps of "LIST TO DATA" can be learned, the true "hidden mystery" lies in grappling with these list to data deeper dimensions: the ever-present human element, the enlightening power of absence, and the transformative art of turning structured facts into meaningful stories that inspire action. Embracing these mysteries is how you truly become a master of information.
Social media has become established
Social media are hot. According to the professionals, 2013 is the year in which the focus of the communication professional will be on the use of these media. For 84% of the respondents, these media have now conquered a permanent place within the communication mix. Another 10% will use social media within the mix in 2013.
Almost all respondents use social media to broadcast and monitor, to a lesser extent the communicados enter into dialogue with target groups in this way or use these media for co-creation or crowdsourcing, for example. These latter applications are used increasingly.
Activities 2012 and 2013