Foursquare might make a fresh start, but it seems to me that the badge system is too strongly focused on American culture. Similarly: I see QR codes losing out to more subtle (but recognizable) augmented reality applications. But predicting success is like reading tea leaves.
The examples bring the subject matter to life, such as the well-known Facebook case of Obermutten:
The Potential of Pinterest
I find the application possibilities that Bathoorn shows for Pinterest surprising: boards with videos, events,list to data books, infographics, employees, products and presentations. In Pinterest you can visually bring together a large part of your corporate image. This is still done far too little. Note: most users are still women.
The guide concludes with a chapter on ROI (Return on Investment) and monitoring. For the latter, the most important tools are mentioned and Hootsuite, Tweetdeck and Socialbro are described in more detail. For the former, Jeanet has a nice quote from Herman Couwenbergh:
“I continue to believe that measuring social media with traditional ROI (where the I stands for monetary investment) falls short. In my opinion, it should be Return of Involvement. Social media efforts are not just about sales.”