All advertising formats must be designed with a mobile-first approach . Mobile remains the primary browsing channel for most consumers, who spend most of their time online on their smartphones. According to current trend philippines whatsapp s, mobile traffic accounts for more than 60% of the total in most sectors, consolidating its role as the center of any digital strategy.
Furthermore, Google reinforces this approach with its Mobile-First Indexing , which prioritizes mobile versions of web pages to determine their position in search results. This means that if your site is not optimized for mobile, your visibility on Google can be seriously affected. For example, pages with slow loading times, non-responsive design, or poor mobile experience face significant penalties.
Instead of adapting desktop campaigns to mobile, the focus now needs to be on thinking mobile first from the start. This includes interactive ad formats, designs optimized for small screens, and tailored experiences that maximize engagement and conversions. Mobile isn’t just a trend, it’s the present and future of digital advertising.