Strategically Placing Your Opt-in Opportunities on Etsy

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Tutorials or DIY Guides: If your products are craft supplies or involve a specific skill, offer a short tutorial or a "How-To" guide relevant to your niche. For example, a yarn shop could offer a "Beginner Knitting Pattern."
Behind-the-Scenes Content/Process Guide: Offer a glimpse into your creative process, your studio, or how your products are made. This builds connection and appreciation for your craft.
The key is to think about what your ideal customer would truly value europe cell phone number list and how you can deliver that value digitally in exchange for their email. This will ensure you attract engaged leads who are genuinely interested in what you offer.


Etsy has strict rules about directing traffic off-platform, but there are still several strategic places within your Etsy shop where you can ethically and effectively encourage email sign-ups without violating terms of service. The goal is to make it easy and appealing for interested shoppers to find your sign-up link.

Shop Announcement: Use your Shop Announcement section at the top of your main shop page. This is a prominent spot to mention your lead magnet and direct visitors to your "link in bio" or "about section." Example: "Get 10% off your first order! Details in our Shop Announcement and About section."
Shop About Section: This is one of the few places on Etsy where you are allowed a clickable external link. Dedicate a section of your About Page to promoting your email list and lead magnet, including the direct link to your sign-up form. Tell your brand story and then explain the benefits of joining your VIP list.