For example, if that client already has a subscriber list and has been sending emails regularly , I tell them to show me their results.
And here I usually find two situations:
Situation A) The client has never looked at metrics in his life, and when I ask him if he has a dashboard he thinks I'm talking about flying airplanes.
Situation B) The client keeps track of their metrics (or at least reviews them from time to time), but doesn't know how to interpret them.
Then there is a third case.
Customers who:
Yes, they have dashboards with various email marketing KPIs.
They analyze their results on a regular basis.
They draw conclusions and implement changes to their strategy.
And many of these clients are already achieving great results before working with me.
“ Yes, Mila, but this thing about metrics is a mess .”
Don't worry, that's what this post is for.
Here I will explain to you:
The main email marketing KPIs you should monitor.
How to interpret and optimize them.
Shall we start measuring?
5 KPIs for email marketing, how to interpret and optimize them
In this list I have included chinese malaysia data several of the KPIs that are most used in any email marketing strategy.
And finally I have added one of my own, along with a small reflection on how I understand these indicators and email marketing in general… but I'll tell you more about it later.
First let's go with the rest of the post.
1. Open rate
The open rate tells you the percentage of subscribers who have opened an email.
And it is a very important indicator because, for that email to fulfill its purpose, the user first has to open it and read it.
That's why those of us who do email marketing are constantly trying out different types of subject lines and doing experiments, to get the opening rate to rise like a vermouth.