Support innovation: Use an AI tool such as Crayon to track competitor activities and customer reviews to identify gaps in the market.
Generate solutions: Brainstorm and generate cre russian email address ative solutions for campaigns by using an AI tool such as Claude to suggest marketing angles or campaign themes.
AI poses risks (including ethical risks) to companies. As a rapidly advancing and generative technology, companies need to take a comprehensive approach to any risks, including a defined strategy, good governance and a commitment to responsible AI.
Let’s look at five of the most common risks posed by AI.
Promote bias - AI is using company data to give insights and make decisions so it’s important to ensure that there’s no inherent bias in that data. For example, a study found that AI was prompting medical professionals to pay more attention to white people than to black people meaning that many high-risk patients who needed care were not seen.
Lack of
transparency - People need to understand what data AI is looking at and how it is arriving at conclusions or insights to be transparent. Otherwise there could be a lack of trust in the technology.
Job displacement - Automation driven by AI has the potential to lead to