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Why hire a CRM like Hubspot or Salesforce?
CRMs are becoming increasingly important for businesses, both large and small, so it's essential to choose the CRM that best suits your business. There's no one-size-fits-all solution, so pay attention to the features that matter most to you based on your company's needs.
7 Factors to consider when choosing between Hubspot or Salesforce
Below we detail 7 factors that you should consider when choosing between one of the 2 best CRMs on the market, Hubspot or Salesforce .
For each factor we will declare a how to get philippines number for whatsapp winner, who will take the point. A tie can be declared and half a point can be awarded to each. If either of the two manages to reach 4 pts, they win.
The fight begins!
User Interface and Configuration
HubSpot is easier to learn, but has less customization and menu options than Salesforce.
The main goal of any CRM is to facilitate the management and organization of each and every customer-related data. This includes contacts, leads , and active accounts alike.
Do you need to quickly see the largest deals in your pipeline and who to contact to close the sale?
How about adding phone numbers and emails of new sales leads you met at a conference?
These are precisely the types of activities that both Salesforce and HubSpot are designed to simplify. And because of the vast amount of data you’ll be working with, ease of use is crucial.
Both dashboards have a similar structure , with the ability to quickly navigate to Accounts, Contacts, Business , and Reports via a menu bar near the top of the screen. In both systems, you can easily drill down into specific contacts, for example, to see things like the contacts' email address, phone number, and activity history. And by setting both up, you'll be able to easily import your contacts via Excel.
As you get set up, you'll notice that Salesforce offers many more options for how menus can be customized , as users can add tabs for items like Quotes, Tasks, Files, and Sales Groups , along with the standard tabs.
When you become a Salesforce customer, you'll likely get a dedicated account manager and implementation specialist who will take the time to make sure the user experience is optimized to best meet your needs. Or, more conveniently, you'll have a Salesforce partner who will help you with whatever you need. This is helpful to make sure you're getting the most out of your new tool.
HubSpot is considerably easier. It can be set up in many cases in a matter of minutes because the basic version is free, without the need to go through a sales process, make an initial payment or sign a contract.
In short, in this case it is difficult to choose one, Hubspot may be easier to learn but Salesforce gives you more and better options.
So, for now we distribute the first point Hubspot 0.5-0.5 Salesforce.
General tool set
Now, let’s compare HubSpot and Salesforce from the perspective of the toolsets each offers . Here, Salesforce often comes out on top in different surveys for its richness of features.
Salesforce has many tools , such as Marketing Cloud , Social Studio, and Mobile Studio among many others, that come with a full set of features and varying pricing. When used together, all of these tools allow the marketing team to support the sales team with qualified leads.
It's true that Salesforce has a better set of tools and offers more customization , but it's perhaps too much for a small business. It's better suited for high-end enterprise companies that have the skilled staff to run it, or a Salesforce partner to help them through the processes.
With HubSpot, your business can personalize messaging for all levels of your audience. The software offers a number of marketing automation tools, such as lead flows and collection forms, that help keep your sales pipeline active.
At the same time, HubSpot’s marketing automation tools help optimize audiences and enable contact segmentation. Marketing Hub in HubSpot also includes tools for content strategy, split testing, and even integrates with Google Search Console.