In this article, we will explore what lead generation is, how to increase its effectiveness, especially in the B2B market, and we will present four steps to generate qualified leads.
Additionally, we will highlight how Econodata's free tools can be valuable allies in boosting your lead generation process.
What is lead generation?
Lead generation is the process of attracting and converting uk email address list potential customers interested in your products or services.
It involves strategies that aim to capture contact information from these potential customers, transforming them into qualified leads for your sales team.
How to increase Lead generation?
To boost lead generation for your sales funnel, you will need to plan and adopt a series of strategic actions. This involves, for example:
optimize the website to capture lead information;
invest in relevant content marketing to attract leads;
use social networks strategically.
Additionally, audience segmentation and message personalization are key practices for increasing lead conversion.
It is also very important for your company to have an active or outbound prospecting process , which seeks to actively seek out customers through direct contact with prospects who usually do not yet know your company. This is widely used in B2B sales, as it allows the company to contact the best leads and close larger sales. Learn more about this process in the article “Active prospecting” .
B2B Lead Generation
We selected a group of 100 B2B salespeople and asked them the following question: What is the main difficulty you currently face in generating qualified leads?
The most common responses were:
Do everything manually, without the help of specialized tools;
Unable to speak to the right audience at the right time;
Does not meet/talk to decision makers;
You come across lead lists with invalid data.
This is because, in the B2B context, lead generation requires very specific planning and preparation. Therefore, you will first need to understand the needs and challenges of the audience you want to prospect, segment the market appropriately and create content that solves specific problems in the sector.