Here's a step-by-step guide to marketing on LinkedIn, creating your page, and leveraging its unique features for maximum impact.
LinkedIn Company Page
How to create a LinkedIn page?
The process of creating a LinkedIn page is quite simple:
Click the “For Business” icon in the top right corner of your LinkedIn homepage.
Scroll down and click Create a Business Page.
Select the page type from the following:
Company
Showcase page
Educational institution
Enter the page identity, company or institution details and profile information.
Check the box to confirm that you have the right to act on behalf of the company or educational institution.
Click the Create Page button.
Click Start building your page to finish creating your LinkedIn page.
Advantages of creating a LinkedIn page
Branding, Branding, Branding
A big part of a company's success is making sure that its brand, product, and content are recognized and trusted by its target audience and other professionals in its industry. There are many ways to build a brand, especially online. The beauty of having a well-optimized LinkedIn Company Page is that you can build your brand from one central location while also reaching multiple groups that you want to have exposure to your brand. The three main groups you want to expose your brand to are: your target audience, your competitors, and qualified people in your industry.
Since LinkedIn is a social media platform, there is a clear path to reach your target audience. People who are curious about your company will search for you on social media or find the links you offer on your websites cellphone number philippines format Twitter and Facebook are there to show off your personality, but LinkedIn is a great place to show people your achievements and goals. Plus, many people who work in the service industry have their own LinkedIn profile, so it wouldn't be unusual for potential clients to visit you on your LinkedIn page.
As for your competitors, you want to be on their radar – that’s a good sign. Being followed by other companies in your industry shows that you’re worth paying attention to. It’s a great, unofficial way to gauge how your company is progressing off the record. Connecting with your competitors also allows for more than just a battle for market share. It’s a small step towards bringing your competitors into your network, opening the door to potential collaborations or partnerships.
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