In the previous article, we looked at the initial steps that a branding studio typically takes to develop a company:
Analyze and refine the name (using naming tools)
Develop a corporate identity and logo
Order website web design
In this article “Step-by-Step Brand Creation” we will cover in detail:
4. Creating a landing page
5. Additional activities
So, you have carefully read the first article and completed the necessary steps: developed a company name, selected the perfect logo for your company or new product. You have selected the signature color combinations and corporate identity elements for the logo. Perhaps a branding agency helped you with this, or maybe a freelancer. Your website is almost ready, now it's time to launch advertising.
A logical question immediately arises: which page of the site will you advertise? If, by clicking on the ad, the visitor goes to the main page of your site, then he should find the necessary information as quickly as possible, in two clicks.
It would not be the best decision to choose something like “about us” or “about the company” and similar texts as the main page. The fact is that texts “catch” very few people today. Visitors to your site will simply skip boring text information. At best, you can count on a brief introduction, something like scanning, when the gaze stops on those islands of information that you managed to successfully philippine phone number search highlight. You can also attract with pictures or interesting graphic elements, and that’s it.
What do we usually see on the main page of a website? A huge number of links, bright banners and buttons, not to mention the long text. The user's attention will inevitably be distracted. The visitor comes to your website to get an answer to his request. If the information does not meet his expectations, he will simply close the page and not return to your website. The search engine will analyze the user's behavior, and his refusal will lower your ranking in search results.
advertising campaign, you should redirect the user to a page that is specially optimized for the purchase of your product or service. Such pages are usually called “landing” or landing page. There are free or conditionally free solutions that offer the creation of landing pages, with the help of which you can adapt the text to your needs, customize the headings, appearance, add your photos. Payment is usually charged starting from the second month. In this case, you can choose the design of the landing pages from a set of templates.
Landing Page Structure
A branding agency typically suggests including the following elements in a sales landing page:
1. The landing page should contain calls to action : buy something, subscribe, register, leave your contact information, etc. Moreover, these calls should be both in the text and in the form of bright buttons. How to choose the color of website elements to increase conversion, read in this article .
2. Be sure to add customer reviews . If you don't have any yet, ask friends to describe your product or service. Let them test a sample.
3. Discounts, promotions and special offers. Preferably with a limited validity period. All this stimulates sales. Don't forget about pictures. These can be professional photos of the product from favorable angles, happy owners of the product, various design elements, etc. All this is important to consider when creating landing pages.
4. Video, unlike text, finds a more lively response from users. If possible, shoot a vide