5 essential steps to organize your Marketing Automation Flow.
Posted: Mon Dec 23, 2024 5:55 am
It is already clear that Inbound Marketing is an infallible marketing tactic. With it, you can create a marketing automation flow. This is used to engage with your consumer, making them evolve within a purchasing journey until they are finally ready to purchase your product or service.
Therefore, the big challenge for Inbound Marketing to be infallible is to create an automation flow that makes sense and brings the expected results.
Carrying out marketing automation without structured planning or buy smart number following some fundamental steps can be a “shot in the foot”, as you will end up wasting a considerable amount of time without obtaining effective results.
The idea here is to give you some tips so you can create an efficient and sustainable marketing automation flow.
1. Start at the beginning
First, define some basic things: Brand Persona and Buyer's Journey . It is at the beginning of the project that you also define your goals and KPIs.
Knowing who your audience is , understanding the path they take to purchase and what their goals are with that work, makes all the difference when thinking about your marketing automation.
Another important thing at this initial stage is to think of a simple flow.
Don't create something too complicated right from the start. Educational material and 3 to 4 emails for each stage should be enough to analyze results and, over time, include new content in this journey.
2. Organize marketing automation
Having a clear plan that covers all the initial steps is very important for the effectiveness of your marketing automation projects.
You therefore need to pay close attention when putting together your project so as not to overlook details that will make all the difference later on.
3. Define your content and rich materials with the purchasing journey in mind
This step is fundamental, because it is the time to be relevant and understand what the ideal content is for each stage of the journey.
First, you must identify what materials and content you already have, analyze which stage they fit into, and check if there is any in which it will be necessary to create new rich materials or content.
Therefore, the big challenge for Inbound Marketing to be infallible is to create an automation flow that makes sense and brings the expected results.
Carrying out marketing automation without structured planning or buy smart number following some fundamental steps can be a “shot in the foot”, as you will end up wasting a considerable amount of time without obtaining effective results.
The idea here is to give you some tips so you can create an efficient and sustainable marketing automation flow.
1. Start at the beginning
First, define some basic things: Brand Persona and Buyer's Journey . It is at the beginning of the project that you also define your goals and KPIs.
Knowing who your audience is , understanding the path they take to purchase and what their goals are with that work, makes all the difference when thinking about your marketing automation.
Another important thing at this initial stage is to think of a simple flow.
Don't create something too complicated right from the start. Educational material and 3 to 4 emails for each stage should be enough to analyze results and, over time, include new content in this journey.
2. Organize marketing automation
Having a clear plan that covers all the initial steps is very important for the effectiveness of your marketing automation projects.
You therefore need to pay close attention when putting together your project so as not to overlook details that will make all the difference later on.
3. Define your content and rich materials with the purchasing journey in mind
This step is fundamental, because it is the time to be relevant and understand what the ideal content is for each stage of the journey.
First, you must identify what materials and content you already have, analyze which stage they fit into, and check if there is any in which it will be necessary to create new rich materials or content.