There is a big gap between images and responsive ads
Posted: Mon Dec 23, 2024 5:57 am
Images dominated responsive ads in the retail industry with a margin between 68% and 32%.
This is no longer the case.
In 2019, it is clear to advertisers that the retail industry is focusing on responsive ads.
59% of display ads viewed were of this type.
Ecommerce advertisers have limited time and resources, but an overwhelming number of products to promote, and they've found that responsive ads are the easiest way to reach users on the display network.
If you are using only image formats, you should consider switching.
When it comes to major ecommerce advertisers on the GDN network, image and responsive ad types are more evenly distributed, and publishers are likely to test different ad formats to determine which will yield the highest CTR.
Key Media to Pay Attention To
After reviewing the most popular advertisers in the ecommerce industry, we recommend that you add these placements to your display campaigns and see how they work for you, just as our top advertisers have done.
Display advertising - Main media
What does this mean for marketers?
In the ecommerce industry, both publishers and advertisers should take note of these findings to gain more insight into what works for the best performers on the display network.
This data can give you insights into why their campaigns are so effective, and give you ideas for what strategies you can apply to your own display campaigns.
Adapt some of these best practices to your own display campaigns with the following actions:
Use crossover devices.
Focus on responsive ads.
Add our recommended media and topics to your list.
Try leaderboard ad formats, as well as other popular formats.
These tactics are working well for major advertisers, so you'd do well to test whether or no email database france t they work for you as well.
Keep in mind that it's always important to test before jumping in headfirst; display ads are tricky stuff, so it's best to do the necessary testing to make sure your new campaigns will work (and work well!) for your audience.
At the end of the day, it's the most important thing of all.
This is no longer the case.
In 2019, it is clear to advertisers that the retail industry is focusing on responsive ads.
59% of display ads viewed were of this type.
Ecommerce advertisers have limited time and resources, but an overwhelming number of products to promote, and they've found that responsive ads are the easiest way to reach users on the display network.
If you are using only image formats, you should consider switching.
When it comes to major ecommerce advertisers on the GDN network, image and responsive ad types are more evenly distributed, and publishers are likely to test different ad formats to determine which will yield the highest CTR.
Key Media to Pay Attention To
After reviewing the most popular advertisers in the ecommerce industry, we recommend that you add these placements to your display campaigns and see how they work for you, just as our top advertisers have done.
Display advertising - Main media
What does this mean for marketers?
In the ecommerce industry, both publishers and advertisers should take note of these findings to gain more insight into what works for the best performers on the display network.
This data can give you insights into why their campaigns are so effective, and give you ideas for what strategies you can apply to your own display campaigns.
Adapt some of these best practices to your own display campaigns with the following actions:
Use crossover devices.
Focus on responsive ads.
Add our recommended media and topics to your list.
Try leaderboard ad formats, as well as other popular formats.
These tactics are working well for major advertisers, so you'd do well to test whether or no email database france t they work for you as well.
Keep in mind that it's always important to test before jumping in headfirst; display ads are tricky stuff, so it's best to do the necessary testing to make sure your new campaigns will work (and work well!) for your audience.
At the end of the day, it's the most important thing of all.