and supporting the purchasing process. Since the digital channel is essential to achieve these goals, the website itself plays a central role. Content creation must integrate an SEO (Search Engine Optimization) strategy to properly index the keywords most searched by key audiences.
While AI is not a replacement for SEO tools, which have real-time access to keyword demand volumes, it can offer very useful recommendations based on the data and knowledge it possesses.
You can use the following prompt example that you can use in GPT4, Claude, Gemini, among other Generative AI tools:
Hi, I need to conduct some keyword research to optimize my content for SEO. Here are the details I’ll need to get started:
Focus Topic: I’m interested in writing about sustainable development in the fashion industry. I want to cover current practices and how consumers can contribute to greener fashion.
Content Goals: My main goal is to educate readers about sustainable practices in fashion, highlight eco-friendly products available on the market, and motivate consumers to make changes toward more responsible consumption.
Target Audience: I’m targeting a young audience, ages 20-35, who already have an interest in fashion and sustainability topics. This group is college-educated and looking for information to make more informed purchasing decisions.
Seed Keywords: Some seed keywords I’ve thought of include “sustainable fashion,” “eco-friendly clothing,” and “environmental impact of fashion.”
Competitors or Referrals: I’d like to analyze and possibly outrank sites like [insert name of well-known sustainable fashion brands or blogs] in terms of SEO.
Special Restrictions: The articles I plan to write must be between 800-1200 words, tailored for publication on a sustainable lifestyle-oriented blog.
I would appreciate your help in expanding this keyword list and getting tips on how to structure my articles to improve their search engine rankings.
This exercise can be refined, the important thing is that as an editor or curator you are clear about the objectives, audiences, and general or seed words that you consider relevant.
From core content to social media snippets
The curator's work saves time and money on social media strategy turkey phone code and will keep the company active on social media by seeking out and selecting information that is relevant to the audience and sharing it in a personalized and accessible format, ensuring that it is valuable and easy to understand.
Content curators can use AI to get recommendations for content snippets based on a source of content, whether it's a long-form document or video. Curators can be asked to provide guidelines and scripts for short videos, playgrounds , infographics, galleries, and more.
From fragments, the curator can work on a refined version, saving significant time. In addition, curators will be able to create outlines on a particular topic, obtaining titles, subtitles and detailed information about what they want to write.
This saving allows us to focus on other tasks or issues to be dealt with, which improves our productivity. It's like having an assistant who works exclusively for you.