Always-On Marketing: How to build community loyalty through a content platform?

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Raihan8
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Joined: Mon Dec 23, 2024 5:09 am

Always-On Marketing: How to build community loyalty through a content platform?

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Always-On Marketing is a strategy that seeks to be constantly present to audiences in order to generate a permanent connection in the market based on a relevant content hub. In the context of great digital competition between brands, many of them have chosen to implement this type of initiatives.

One of them is Sodimac through Decolovers, a content platform with the turkey phone numbers aim of building consumer loyalty and inspiring them. Through various tips , workshops and advice, it presents a variety of decoration topics to maintain a permanent connection with the consumer.


Among the content you can find recommendations for decorating a table, how to remodel a bathroom or change a floor, among others. The variety of topics allows for providing valuable content while actively listening to the interests of home consumers.


Decolovers provides tools to inspire and educate consumers, and seeks to make their home a better place.
This initiative involves social media such as Instagram, Facebook, YouTube, TikTok and Pinterest. According to Fiorella Tami, deputy content manager at Sodimac Peru, content is created through a master content, from which adaptations are made for various capsules or specific tips , depending on the formats of each platform. “We have users on different platforms and we seek to be as omnichannel as possible,” she explained.

Furthermore, this material is used in a timeless way, since content produced in previous years can be useful to someone today. In this way, the effort made is useful over time.
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