Pinterest influencers: interests and activity patterns of top users

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Did you know that influencer marketing can generate up to 11 times more ROI than traditional forms of marketing?

Or that 88% of consumers trust online reviews from strangers more than a recommendation from a friend?

With the influencer market expected to generate over 10 billion in 2020 , it seems no surprise that so many people have decided to present themselves as influencers on social media.

While many influencer marketing evangelists have their eyes set on Instagram, the really smart ones have their eyes fixed on Pinterest .

This fall, Pinterest announced efforts to share API data with eight influencer platforms, making it easier to track the value of collaborative efforts with influencers.

At the same time, as brands continue to see their referral traffic from social channels like Facebook and Twitter decline, Pinterest referral traffic continues to grow .

Whether you're interested in establishing your brand as a Pinterest influencer or want to better understand the influencers you'd like to work with, we've compiled some valuable data and insights for you.

Taking the time to better understand the posting habits of the top pinners on this social network can help you improve your strategy for future campaigns.

Pinterest influencers - Infographic

Analysis of the main influencers on Pinterest
Using Trackalytics' ranking data , we've compiled the top 500 most followed Pinterest profiles.

Pins that had the highest volume of saves over the past year have been analyzed using a machine learning email database list algorithm that matches pins to specific categories, as well as subcategories.

The top 15 Pinterest accounts, determined by follower count, were analyzed for both pin volume and topic relevance using SEMrush’s Social Media Tracker tool .