Select the best tool to perform the analysis;
Posted: Mon Dec 23, 2024 6:40 am
Engagement metrics such as likes, comments, shares and saves. This data helps to understand which contents work best and why and to test the quality of the relationship between the brand and the target.
The number of Followers: a constant increase in followers can indicate effective strategies to be explored; but even a drastic drop in followers can indicate errors or flaws in the strategy.
Top Hit Content : Identify which czech telephone numbers content has gotten the most engagement, based on the goal of the post. This can help you understand which themes and formats are most effective in the industry.
Collaborations with Influencers : Ask yourself if your competitors collaborate with influencers and, if so, analyze what types of influencers (e.g. micro-influencers, macro-influencers) they collaborate with.
Criticism Management and Response Time : Analyze how competitors respond to criticism or crisis situations and evaluate how quickly they respond to users' questions and comments.
Analyze brand performance
We are almost at the end of the fundamental steps to carry out a Social Media Analytics. At this point, you have already carried out the competitor analysis and you can apply what you have done on them, also to your reference brand.
In fact, carrying out a Social Media analysis means:
select KPIs based on strategic objectives;
monitor key metrics based on KPIs;
analyze the communication and performance trends of competitors;
analyze the communication and performance trends of your reference brand.
The number of Followers: a constant increase in followers can indicate effective strategies to be explored; but even a drastic drop in followers can indicate errors or flaws in the strategy.
Top Hit Content : Identify which czech telephone numbers content has gotten the most engagement, based on the goal of the post. This can help you understand which themes and formats are most effective in the industry.
Collaborations with Influencers : Ask yourself if your competitors collaborate with influencers and, if so, analyze what types of influencers (e.g. micro-influencers, macro-influencers) they collaborate with.
Criticism Management and Response Time : Analyze how competitors respond to criticism or crisis situations and evaluate how quickly they respond to users' questions and comments.
Analyze brand performance
We are almost at the end of the fundamental steps to carry out a Social Media Analytics. At this point, you have already carried out the competitor analysis and you can apply what you have done on them, also to your reference brand.
In fact, carrying out a Social Media analysis means:
select KPIs based on strategic objectives;
monitor key metrics based on KPIs;
analyze the communication and performance trends of competitors;
analyze the communication and performance trends of your reference brand.