Content syndication: the ABCs you need to master

[Irfanabdulla1111]

When you produce high-quality content online, you may sometimes feel like it's a waste to have that content just stay on your blog.

And yes, it is actually a waste not to promote that content beyond your direct audience, and prevent more people from being able to educate themselves with that valuable content.

In this situation, you may have asked yourself: “Will there be partners who want to publish this same content on their website? Wait! Isn’t that duplicate content?”

The truth is that there is no 100% certainty that Google applies strong penalties for duplicate content and, in fact, we may have created a false belief about what happens with duplicate content.

According to Google:

Duplicate content usually refers to large blocks of content across multiple domains that either match or are very similar. Most of the time, it is not a scam.

- Google

Below his definition, he mentions 3 concrete examples that could be considered duplicate content, but without falling into the malicious realm to alter and deceive search engines:

Discussion forums that create standard or simplified pages for mobile devices.

Stored items that are displayed or linked to using different URLs.

Printable versions of web pages.

That is to say, there are certainly negative consequences for websites that apply duplicate content as a strategy to deceive and manipulate search engines, and yes, it is also true that content syndication could bring the same consequences, but only if it is not applied correctly.

Let's go step by step and answer some of the questions you must already have after reading the title of this article, first of all:

What is content syndication?
Content syndication is when blog content is republished on a third-party website.

Any type of digital content can be syndicated: an infographic, a blog post, a video, etc.

It works more or less the same as Guest Blogging, that is, as a kind of barter in which your website gains more exposure (than you already have), and the third party's website gains traffic with highly valuable content.

Publishing may occur depending on the conditions or agreements you reach with your allies or third-party websites, but generally, you will republish the piece of content as is on your blog, or you can shorten it to publish only an excerpt of email database marketing swiss the content as an introduction and, finally, add a link that leads to the original website.


Unlike duplicate content, content syndication is a technique that can add several points to your strategy to increase the reach of your website and even add some points to your SEO strategy.

Content syndication aims to generate traffic, which is why channels that have a greater reach than the one you currently have are used, for example, Medium, Tumblr, LinkedIn, among other types of web 2.0 sites.

And it adds some extra points to your SEO strategy because within the syndicated content offered to your allies there will be links that direct traffic to your website.

So in the process, you gain some backlinks and, with more traffic, you could gradually increase the visit time, session time and, with some luck, some leads that could later be converted into business opportunities.