strategy of subsequent product

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For example, the core customer base is provided with corresponding exclusive functions that are specially customized for medium and large customers. The product is expanded to provide more types of products to more comprehensively meet customer needs so that more products can be purchased to form its own product moat. For example, how should the upstream and downstream needs of core customers be met by products? Standardization/access to other products can be introduced to meet the needs of core customers. "Improvement" may be the most cost-effective direction for "increasing revenue". It is usually lower in cost and higher in return than simply "acquiring customers".



④ "Customer Lifetime Value" explains the total iranian phone code revenue obtained from customer acquisition to loss. It is used to measure the value that customers generate for the product. The higher T, the higher the customer's revenue contribution to the product. The calculation formula is T=M/h churn rate, so the core point can be to increase M and reduce h. We need to make good products to truly meet customer needs, bring value to customers, and let more customers stay and use the products. When customers use it more and more, they will be willing to pay us more.



When the number of paying customers increases, the value increases, and M naturally increases. So how to reduce the h churn rate? The product reaches M and meets customer needs. The product functions are verified through "minimum viable test" to verify whether there is market demand for the product. If M has been reached, think about why customers use your product instead of the competitor's product and continue to strengthen your differentiated advantages. Establish a good user experience to improve satisfaction. The user experience of the product is crucial. Make sure your product is easy to use, intuitive, stable, and can meet customer needs.