How to set prices in an online store?
Posted: Mon Dec 23, 2024 7:09 am
Many online stores, as well as websites, enter the price of a product without thinking, in any field. However, it is worth remembering that there is such a thing as pricing psychology, which is more than just a simple concatenation of numbers. In fact, it is an important marketing tactic that reliably indicates how to set prices in an online store, while maximizing profit buyer email list conversion. If you are the owner of an online store, you certainly wonder every day what to do to improve it and increase sales. For this purpose, you change colors, add unique texts, enter meta descriptions, etc. The following text presents another tip that will allow you to improve your online store - you will learn how to subconsciously reach customers using price psychology.
The article answers the questions:
How to encourage purchases in an online store?
How to influence purchasing decisions in an online store?
How to set prices in an online store?
Contents:
Popular "99 cents" endings
Separating the product price from the shipping price
Do not use the currency symbol
Discounts and rebates
High price, but precise
Fewer syllables
Visual contrast for lower prices
Justify the discount or rebate
Fight for the lowest price
Discounts and rebates only for cheap products or services
Popular "99 cents" endings
The endings "99 groszy" and even "95 groszy" have been popular for years and provide many benefits. You are probably wondering where the success lies? Imagine that it is not the ending of the price, but its... left side . Basically, there is no particular difference between PLN 2.70 and PLN 2.79. However, the difference between PLN 3.00 and PLN 2.99 is huge. Why is the left digit so important? First of all, because it is the perceived size of the price. The human brain is a very clever tool that can quickly process digits, thanks to which we remember numbers before we finish reading. When processing the price of PLN 2.99, the process ends when the human eyes encounter the number 2 - in this situation, the price of PLN 2.99 is primarily remembered as PLN 2, which is less than PLN 3. Quick and smart tip: if you additionally underline the first digit, you will automatically visually minimize the following digits, which may in fact end with "99".
The article answers the questions:
How to encourage purchases in an online store?
How to influence purchasing decisions in an online store?
How to set prices in an online store?
Contents:
Popular "99 cents" endings
Separating the product price from the shipping price
Do not use the currency symbol
Discounts and rebates
High price, but precise
Fewer syllables
Visual contrast for lower prices
Justify the discount or rebate
Fight for the lowest price
Discounts and rebates only for cheap products or services
Popular "99 cents" endings
The endings "99 groszy" and even "95 groszy" have been popular for years and provide many benefits. You are probably wondering where the success lies? Imagine that it is not the ending of the price, but its... left side . Basically, there is no particular difference between PLN 2.70 and PLN 2.79. However, the difference between PLN 3.00 and PLN 2.99 is huge. Why is the left digit so important? First of all, because it is the perceived size of the price. The human brain is a very clever tool that can quickly process digits, thanks to which we remember numbers before we finish reading. When processing the price of PLN 2.99, the process ends when the human eyes encounter the number 2 - in this situation, the price of PLN 2.99 is primarily remembered as PLN 2, which is less than PLN 3. Quick and smart tip: if you additionally underline the first digit, you will automatically visually minimize the following digits, which may in fact end with "99".