How to best optimize the product page in your online store?

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Product page optimization, the goal of which is to improve sales, is not a complicated task, and it can bring many benefits. It is easy to notice that the product page of an online store is the most important element of a good online store. The appearance of the page has a significant impact on the customer's decision. In order to achieve optimal results, it is worth buyers email list the appearance of the website, while increasing the chance of conversion in the online store. The main step to increase sales is product page optimization, which is why all online sellers should consider this solution. With online store owners in mind, we have prepared a few simple and effective tips that will make it easier to optimize the product page.

The article answers the questions:

How to increase sales in your online store?
How to present a product in an online store?
What influences customers' purchasing decisions in an online store?
Contents:

Page appearance and interest arousal
High quality and good product shots
Good product description
Reveal product reviews
Answer questions
Suggestion for an additional subject
Building a sense of urgency
Placement of important information
Page appearance and interest arousal
The first step in optimizing a product page is to analyze the appearance of the site . First of all, you should pay attention to whether there are any elements that can distract the user from making a purchase. In other words, you should eliminate any elements that will send the user to other parts of the site, such as the most popular blog posts or the most frequently purchased products. Such links can distract the user, resulting in a lack of purchases. In addition, you should make sure that the button for adding a product to the cart is in a visible place and is immediately noticeable after entering the page. You should avoid situations in which you will have to scroll the view to find the button.

Also make sure that the first thing visible is a photo of the product and the information necessary to make a purchase, including:

product variants (size, color, etc.);
the price the customer must pay;
delivery options and alternatives;
number of products available in stock;
number of opinions/reviews of the product.
The product description should be in the next section.

High quality and good product shots
An important factor in the context of sales and user reception are photos . Without them, selling a product would be at least difficult, and often even impossible. Unfortunately, many stores treat this issue with neglect, which is an obvious mistake.