What better way to show tourists what they will find on their trip?
Posted: Mon Dec 23, 2024 7:14 am
Icelanders are aware of their own particularity, both in terms of their climate, culture, language and ways of life.
Youtube video thumbnail
But this content marketing action for sustainable tourism does not end here.
The website that promotes tourism in the region proposes the "Icelandic oath" to be more email database usa responsible tourists who preserve this wonderful island just as it is, wonderful.
Content marketing for sustainable tourism - Icelandic oath
Why does it work?
Because Iceland has a powerful country brand (see the case of Peru's country brand redesign ) and that always works.
But it also works because the Icelanders have been able to capture their identity and show it to the world in all its particularity, with the necessary touches of humor.
What can you learn from them?
That your destiny can be authentic, like the case we have seen in Peru, or it can be unique.
Opt for one strategy or another, choose the one that best suits your destination.
La Roca Shelter, even if you are small
I want to end this post with a small, very small business, but one that does things really well.
Refugio la Roca is an unconventional hostel in Santander, Colombia.
It's built sustainably (really) and while it doesn't have the amenities of a luxury resort, the views are five-star.
They are, logically, aimed at a very specific type of public: young people concerned about the environment who want to enjoy an oasis of peace and tranquility.
Also logically, social networks are their strong point for getting clients and for that reason, they put all their effort into Instagram.
The posts are very carefully curated and have a high engagement rate, with many comments and likes.
Content marketing for sustainable tourism - La Roca
Plus, her nearly 84,000 followers are a record these days, don't you think?
Why does it work?
Because their target audience is well defined and the owners of the refuge speak their same language: yoga, silence, ecology, nature and peace.
Do you speak the same language as your target audience?
What can you learn from them?
To locate your people and connect with them wherever they are.
And of course, to build a community based on interests.
Are you betting on content marketing for sustainable tourism? I'll be waiting for you in the comments to send me your ideas.
Share
Youtube video thumbnail
But this content marketing action for sustainable tourism does not end here.
The website that promotes tourism in the region proposes the "Icelandic oath" to be more email database usa responsible tourists who preserve this wonderful island just as it is, wonderful.
Content marketing for sustainable tourism - Icelandic oath
Why does it work?
Because Iceland has a powerful country brand (see the case of Peru's country brand redesign ) and that always works.
But it also works because the Icelanders have been able to capture their identity and show it to the world in all its particularity, with the necessary touches of humor.
What can you learn from them?
That your destiny can be authentic, like the case we have seen in Peru, or it can be unique.
Opt for one strategy or another, choose the one that best suits your destination.
La Roca Shelter, even if you are small
I want to end this post with a small, very small business, but one that does things really well.
Refugio la Roca is an unconventional hostel in Santander, Colombia.
It's built sustainably (really) and while it doesn't have the amenities of a luxury resort, the views are five-star.
They are, logically, aimed at a very specific type of public: young people concerned about the environment who want to enjoy an oasis of peace and tranquility.
Also logically, social networks are their strong point for getting clients and for that reason, they put all their effort into Instagram.
The posts are very carefully curated and have a high engagement rate, with many comments and likes.
Content marketing for sustainable tourism - La Roca
Plus, her nearly 84,000 followers are a record these days, don't you think?
Why does it work?
Because their target audience is well defined and the owners of the refuge speak their same language: yoga, silence, ecology, nature and peace.
Do you speak the same language as your target audience?
What can you learn from them?
To locate your people and connect with them wherever they are.
And of course, to build a community based on interests.
Are you betting on content marketing for sustainable tourism? I'll be waiting for you in the comments to send me your ideas.
Share