How to build loyalty in an online store?
Posted: Mon Dec 23, 2024 7:16 am
A good relationship with a customer can translate into loyalty and building greater profits in our store. In the e-commerce industry, it is regular and loyal customers who are the most valuable to our company. It is estimated that the cost of acquiring a new customer is even 5 to 20 times more expensive than encouraging a current one to buy again. Building loyalty in the e-Commerce industry is a very important task in order to obtain a steady income from sales.
The article answers the questions:
What is a loyalty program and what is it for?
What is an online store membership card?
What elements in an online store will help build relationships with customers?
Contents:
Choose a loyalty program
Membership card
Keeping the promise
Discount for regular customers
Easy and quick contact
Professional service
Reaction to negative opinions
Active brand
Choose a loyalty program
A loyalty program works similarly to membership cards, but it is much more motivating to act. It may consist in the fact that the customer, when making purchases in the store, receives points and with each order will have buying data lists and more of them. When they collect a certain amount, they will be able to receive a discount or a free gift for their purchase. This is an action that will be able to effectively retain the customer in our store, because they will be able to follow the principle "why buy elsewhere, when here they can collect points and get a discount". It is worth noting that many people are really "crazy" about collecting points. The best example may be fruit and vegetable mascots from a popular chain of grocery stores. A referral program can be a way to increase profits, because a customer who is encouraged by the fact that they can receive a discount will be much more willing to decide to promote our store.
The article answers the questions:
What is a loyalty program and what is it for?
What is an online store membership card?
What elements in an online store will help build relationships with customers?
Contents:
Choose a loyalty program
Membership card
Keeping the promise
Discount for regular customers
Easy and quick contact
Professional service
Reaction to negative opinions
Active brand
Choose a loyalty program
A loyalty program works similarly to membership cards, but it is much more motivating to act. It may consist in the fact that the customer, when making purchases in the store, receives points and with each order will have buying data lists and more of them. When they collect a certain amount, they will be able to receive a discount or a free gift for their purchase. This is an action that will be able to effectively retain the customer in our store, because they will be able to follow the principle "why buy elsewhere, when here they can collect points and get a discount". It is worth noting that many people are really "crazy" about collecting points. The best example may be fruit and vegetable mascots from a popular chain of grocery stores. A referral program can be a way to increase profits, because a customer who is encouraged by the fact that they can receive a discount will be much more willing to decide to promote our store.