How to reduce the abandonment or cancellation rate?

[Irfanabdulla1111]

Without a doubt, this will be one of your main objectives, to lower this rate as much as possible.

Here are some points that you will have to put a lot of effort into.

1.- Talk to your client
Naturally, one of the first steps is to find out the reason for the cancellation; why the customer is leaving.

Talk a lot with your CRM team to get ahead of this abandonment and to understand the reasons (there are always reasons, it's just that in most cases we don't know them).

Send surveys, call if you consider it necessary, but learn from them.

If you have an RFM, you will have identified those customers who are about to leave you .

Build systems to retain and activate these users.

2.- It's not a question of traffic, but of attracting the right traffic
Avoid senseless mass traffic capture.

It is better to have less and better than to attract meaningless traffic.

Because the strategies and journeys you outline will be of no use if the audience is not the right one and you do not solve any need.

3.- Engagement
One of the magic words of online, but this time, full of meaning.

Keep an eye on your email opening rates, CTCs, CTOCs, to see if interest is growing or decreasing, because this is one of the first signs of abandonment.

Make them feel part of what you provide.

4.- Transmit value
I always, always, always say the same thing: you have to transmit value.

Why do they choose us?

Why do they buy from us?

Why shouldn't they go somewhere else?

Remind your customers.

Invite them to an event, a conference, give them a report, a guide, shout: don't leave, email list australia because look what you'll miss if you do!

5.- Retargeting
Retargeting is a great way to keep your customers from forgetting about you .

It is true that we use it (in general) to impact users who have shown interest in some part of our business.

But it is quite true that it works to keep the brand in the top of mind of the customer who already buys from us.