Examples of gamification in marketing: Check out 7 success stories

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Gamification is known as a strategy aimed at engaging and motivating people. In marketing, it can be adopted in different situations and objectives: events, product/service launches, lead generation and more.

What you will see in this article:

The fight for attention
What is gamification and what are its benefits?
What are the most common benefits?
Which segments can use gamification?
5 examples of gamification in marketing
Promoting and standing out from the competition is a difficult task, but it can be achieved with the right strategies. Some businesses are investing in innovative actions to reach and retain their audience, and the use of gamification in marketing has been attracting attention in this story.

Want to learn more about this trend? Check out 3 examples of gamification in marketing and adopt this strategy to benefit your company!


5 Steps to Gamify Your Business

Explore our infographic that reveals the key secrets to successfully implementing gamification in your company.

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The fight for attention
Anyone who works in marketing and communications knows how c-level contacts email list the public's attention is. If this scenario was already competitive before, the situation is even more intense now: the popularization of the internet has opened up a universe of stimuli for people, consuming their time and energy.

There are promotional emails, sponsored posts on social media, video advertisements, partnerships with influencers, not to mention traditional forms of advertising — TV, radio spots, newspapers, magazines, printed newsletters — hammering away at customers' minds every day.