1.4.3 Let's take keyword research one step further
Posted: Mon Dec 23, 2024 9:04 am
In SEMrush you have a multitude of really interesting tools to inspire you when choosing your keywords.
I'm going to highlight just one of the ones I like the most.
This is a very powerful tool to compare our keywords with those of another domain and see which ones the other domain is covering and we are not , in order to detect possible opportunities.
To do this, we select the Advertising Toolkit (1) and go to Keyword Gap (2).
So, we enter our competitor's domain (3) and just below we choose "Paid Keywords".
Next, we enter our domain (4) and also choose "Paid keywords".
Find out which keywords your competition is paying for and you aren't, and consider including them in your campaigns.
Finally, in the little circle overlay icon, choose "Keywords unique to the first domain" and click Continue.
Keyword Gap - How to Create Google Ads Campaigns
Finally, we get the much desired list of keywords that we are not covering, but a competitor that interests us is:
Keyword Gap, Competitors - Create Google Ads Campaigns
We also have the average CPC, level of competition, volume of results, etc.
Relevant information that will allow us to make a decision on whether to address these keywords in our campaigns or not.
I invite you to try it right now.
1.5 What type of bidding strategy is right for me?
When creating your campaign, you'll need to choose a type of bidding strategy.
The most basic option is manual CPC, where you will have to manually raise and lower bids based on the performance of your keywords.
However, this option is quite limited today for most cases.
A slightly more advanced example of manual CPC would be enhanced CPC, with which Google can slightly raise email list india or lower the bid, depending on the conversion options, always trying to maintain the average.
However, do you still want to have to worry about raising and lowering your keyword bids by a few cents?
Wouldn't it be easier to optimize this process by using Google's automation technology?
It seems that way to me, for a large part of the cases, although it always depends.
I'm going to highlight just one of the ones I like the most.
This is a very powerful tool to compare our keywords with those of another domain and see which ones the other domain is covering and we are not , in order to detect possible opportunities.
To do this, we select the Advertising Toolkit (1) and go to Keyword Gap (2).
So, we enter our competitor's domain (3) and just below we choose "Paid Keywords".
Next, we enter our domain (4) and also choose "Paid keywords".
Find out which keywords your competition is paying for and you aren't, and consider including them in your campaigns.
Finally, in the little circle overlay icon, choose "Keywords unique to the first domain" and click Continue.
Keyword Gap - How to Create Google Ads Campaigns
Finally, we get the much desired list of keywords that we are not covering, but a competitor that interests us is:
Keyword Gap, Competitors - Create Google Ads Campaigns
We also have the average CPC, level of competition, volume of results, etc.
Relevant information that will allow us to make a decision on whether to address these keywords in our campaigns or not.
I invite you to try it right now.
1.5 What type of bidding strategy is right for me?
When creating your campaign, you'll need to choose a type of bidding strategy.
The most basic option is manual CPC, where you will have to manually raise and lower bids based on the performance of your keywords.
However, this option is quite limited today for most cases.
A slightly more advanced example of manual CPC would be enhanced CPC, with which Google can slightly raise email list india or lower the bid, depending on the conversion options, always trying to maintain the average.
However, do you still want to have to worry about raising and lowering your keyword bids by a few cents?
Wouldn't it be easier to optimize this process by using Google's automation technology?
It seems that way to me, for a large part of the cases, although it always depends.