What is corporate communication and why is it important?

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With the dominance of the internet in recent years, companies have seen the need to invest even more in corporate communication to bring greater visibility to the brand and generate a good impression for both consumers and other interested parties.

Corporate communication was already a crucial element in the existence of a business even before digital expansion – as it is through it that corporations interact with different audiences –, but the internet has further increased the need for purposeful and effective communication for the brand's different audiences.

What you will see in this article:

What is corporate communication?
What are the types of corporate communication?
What should corporate communication be like?
What is the difference between internal and external communication?
The importance of business communication
Advantages of business communication
Channels for working on business communication
Considering the importance that organizational communication has gained in recent years, we decided to share with you, in this article, what corporate communication is. It is common for us to have an empirical c-level email list about the subject, as it is something that has always been present in our lives, but it is important to delve deeper and understand the characteristics that involve communication.

In addition, we will show you some reasons why communication is so important in the business world. Want to learn more? Just keep reading!


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What is corporate communication?
Corporate communication goes beyond simply indicating the way your company communicates. It coordinates all types of communication related to the corporate environment, taking into account both internal and external communication.

In other words, business communication involves all the planning regarding the format of the communication, which channel it will be transmitted through, who the audience is and what message needs to be shared.