Advertising Strategies - GDN Competitors
Posted: Mon Dec 23, 2024 9:12 am
Search by domain
We used the Competitor Reports from Advertising Research and Ad History from Keyword Ads to find potential GDN competitors for bicyclewarehouse.com.
Let's take a look at one of them, bikesdirect.com, and see the proportion of ads this domain has placed on GDN (since 2013):
To see the current breakdown of ads, let's go to the "Ads" tab and get an overview of how the situation has changed over the past 30 days:
Advertising Strategies - Ads
This advertiser did not run any HTML ads in the past month but started showing some activity in November.
It could mean that this format didn't work well for them, however, they recently decided to try it again.
This is a good reason to stop for a moment and see if the same thing is happening with other websites in your niche.
Additionally, this may be a sign that this domain has some well-performing media-type ads that are worth exploring (more on that later).
If you're running campaigns in different countries, the "Location" filter will give you more information to think about.
For example, we found some interesting trends regarding ad formats in the US and UK:
Advertising Strategies - Location
We see that this advertiser has never used HTML ads for the UK, while in the US this format is more widely used.
So you may want to dig deeper into this research to see if this is typical of other websites.
If so, you have two options: stop offering responsive HTML ads to your UK customers, or try experimenting with this format in your UK campaigns.
Search by keywords
We can also search for ads by a specific word or phrase.
For example, we want to find ads that contain the term "bicycle."
If we type this word in the search bar, we will see that in the "Ads" tab a list will appear email list of australia with text and HTML ads in which any advertiser used the keyword "bicycle".
Advertising strategies - Search by keyword
In the report, we also see the total number of ads with the word "bicycle" and the Indexed Ads graph showing how often this term has been used in ads over the past 30 days.
Advertising Strategies - Indexed Ads
These ideas can be a good source of inspiration for your own campaign. By analyzing the most popular ads (the ones that were viewed most often), you can discover some advertising trends in your niche.
Devices
In our Display Advertising study , we found that when running Display campaigns, advertisers tend to choose a particular device to target, depending on the niche they serve.
For example, the desktop is the least popular device type among retailers (just 14%), while for software products it is twice as popular (28%).
With this in mind, it is necessary to carry out a thorough analysis of the devices your niche market is targeting.
To find out which operating system and devices your competitors prefer to focus on, use the "Device" filter in the "Ads" tab:
Advertising Strategies - Devices
Here are a couple of insights you'll discover by exploring the competitors of the analyzed domain:
1.- Bikesdirect.com used to place their HTML ads much more on mobile devices and tablets than on desktop:
We used the Competitor Reports from Advertising Research and Ad History from Keyword Ads to find potential GDN competitors for bicyclewarehouse.com.
Let's take a look at one of them, bikesdirect.com, and see the proportion of ads this domain has placed on GDN (since 2013):
To see the current breakdown of ads, let's go to the "Ads" tab and get an overview of how the situation has changed over the past 30 days:
Advertising Strategies - Ads
This advertiser did not run any HTML ads in the past month but started showing some activity in November.
It could mean that this format didn't work well for them, however, they recently decided to try it again.
This is a good reason to stop for a moment and see if the same thing is happening with other websites in your niche.
Additionally, this may be a sign that this domain has some well-performing media-type ads that are worth exploring (more on that later).
If you're running campaigns in different countries, the "Location" filter will give you more information to think about.
For example, we found some interesting trends regarding ad formats in the US and UK:
Advertising Strategies - Location
We see that this advertiser has never used HTML ads for the UK, while in the US this format is more widely used.
So you may want to dig deeper into this research to see if this is typical of other websites.
If so, you have two options: stop offering responsive HTML ads to your UK customers, or try experimenting with this format in your UK campaigns.
Search by keywords
We can also search for ads by a specific word or phrase.
For example, we want to find ads that contain the term "bicycle."
If we type this word in the search bar, we will see that in the "Ads" tab a list will appear email list of australia with text and HTML ads in which any advertiser used the keyword "bicycle".
Advertising strategies - Search by keyword
In the report, we also see the total number of ads with the word "bicycle" and the Indexed Ads graph showing how often this term has been used in ads over the past 30 days.
Advertising Strategies - Indexed Ads
These ideas can be a good source of inspiration for your own campaign. By analyzing the most popular ads (the ones that were viewed most often), you can discover some advertising trends in your niche.
Devices
In our Display Advertising study , we found that when running Display campaigns, advertisers tend to choose a particular device to target, depending on the niche they serve.
For example, the desktop is the least popular device type among retailers (just 14%), while for software products it is twice as popular (28%).
With this in mind, it is necessary to carry out a thorough analysis of the devices your niche market is targeting.
To find out which operating system and devices your competitors prefer to focus on, use the "Device" filter in the "Ads" tab:
Advertising Strategies - Devices
Here are a couple of insights you'll discover by exploring the competitors of the analyzed domain:
1.- Bikesdirect.com used to place their HTML ads much more on mobile devices and tablets than on desktop: