Stratify consumer behavior
Posted: Sat Apr 05, 2025 4:12 am
As wearable technology adds multiple possibilities to the way facebook database we communicate, the tailored aspects of email marketing allow us to tap into different layers of user interests to determine the right message for them.
The key to delivering messages that meet these requirements is based on the ability to understand consumer behavior by analyzing these aspects:
Their purchasing history
Behaviors on the website
The conversions
Behaviors following the receipt of emails
Of course, the more information you can get from your website tracking system and your email delivery service, the better you will be able to create conditions that meet the needs of the recipient.
So? How to behave now? How to prepare?
Not losing sight of the usual best practices is still a good starting point. The winning couple sender – subject always plays a fundamental role. Secondly, make sure that the main information is always in the first part of the message and that the preheader is correctly set: this part of the text is shown in the message preview and therefore contributes in a concrete way to its opening and reading.
The smartwatch has not and will not change the fundamental notions and concepts of Email Marketing that focus on delivering the right message, at the right time, in the right way to the right person. Of course, the technology that receives those messages is changing and will continue to change. Marketers must align their strategies to the needs of new technology. On the other hand, it will not be more difficult than it was with the arrival of smartphones on the scene.
The key to delivering messages that meet these requirements is based on the ability to understand consumer behavior by analyzing these aspects:
Their purchasing history
Behaviors on the website
The conversions
Behaviors following the receipt of emails
Of course, the more information you can get from your website tracking system and your email delivery service, the better you will be able to create conditions that meet the needs of the recipient.
So? How to behave now? How to prepare?
Not losing sight of the usual best practices is still a good starting point. The winning couple sender – subject always plays a fundamental role. Secondly, make sure that the main information is always in the first part of the message and that the preheader is correctly set: this part of the text is shown in the message preview and therefore contributes in a concrete way to its opening and reading.
The smartwatch has not and will not change the fundamental notions and concepts of Email Marketing that focus on delivering the right message, at the right time, in the right way to the right person. Of course, the technology that receives those messages is changing and will continue to change. Marketers must align their strategies to the needs of new technology. On the other hand, it will not be more difficult than it was with the arrival of smartphones on the scene.