I recommend that you do not buy followers! What good does it do to have a brand with millions of followers on Instagram if they do not buy your products? Buying followers will only serve one purpose: boosting your ego.
As you can see, there are many methods to gain followers on Instagram. However, in the end, it is up to you to decide which method to use.
Remember, this goes beyond social media and at the end of the day, you just betting email list want to see results in your business. If you own a sporting goods store (or any business of your own), which sentence do you like best?
“Thanks to my followers, I am the best sporting goods store on Instagram” or “Thanks to my followers, I am the best store in Argentina.” The strategy you are going to implement will depend on the answer you choose.
Now, so that you understand the benefits of having many followers on Instagram, we will see some success stories of companies that used this social network to advertise, increase their sales and gain more followers.
Todo al Grill is a platform that offers online courses. To promote its products, the brand created short videos that communicate the content they offer in a very visual way. In this way, they also took advantage of the opportunity to convey the quality of their videos since the courses they offer are in this format.
With this strategy, the company managed to attract those passionate about meat, BBQ, grilling and cooking in general in Mexico and the Spanish-speaking public in the United States.
Their campaign is ongoing. They also use sponsored videos to increase their sales conversions, profile images serve to generate expectations about the courses, and Stories with links are used to generate leads .
With the help of Instagram and its tools, Todo Grill achieved 5X return on investment. It also managed to gain thousands of new followers and potential leads on the platform. According to the brand owner, 10% of the company's total sales come from Instagram.
2# L'ORÉAL
Beauty products company L'Oréal used Instagram to connect with a millennial audience and promote its new product Fructis by Garnier. To do so, it used the new Canvas for Instagram Stories, creating an immersive experience that also inspired its audience to take action.
With a segmentation strategy aimed at men and women between 18 and 34 years old in Argentina, L'Oréal managed to capture attention with full-screen wraparound ads showing a woman's spectacular hair and inviting people to swipe through the ad to learn more about how to have #SuperHair with Fructis.
L'Oréal invested heavily in Instagram Stories, proving the tool's effectiveness in driving brand metrics; consideration and purchase intent. In addition, the company developed its campaign on Facebook. However, thanks to Instagram it was able to obtain a 5.5-point increase in brand awareness, a 9.6-point increase in purchase intent, and a 7.7-point increase in ad recall.