What an Instagram bio is supposed to do for your brand

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Your Instagram bio shows your visitors who you are, what you offer, and why it's important for them to care. It's worth spending a little time perfecting it.

This may be the first point of contact with your brand for someone who discovers it by clicking on an Instagram hashtag. Does your bio clearly explain why they should follow you? Does it present your brand in the best light?

A successful Instagram bio showcases your brand's personality and inspires users to take action, whether that's clicking on your link, visiting your physical store, or simply following your account.

What's included in your Instagram profile bio
Before you start thinking about what to write, you need to understand the azerbaijan phone number data different elements that make up your profile.

Name
When introducing yourself, starting with your name seems logical. Include your actual brand name, of course, but don't necessarily stop there.

The name and username fields are the only parts of your profile that show up in Instagram searches. This means you can also add a variation or abbreviation of your name, if you think that's a term people are likely to use to search for you. This is what Saturday Night Live chose to do, for example.



Additionally, you can include a keyword that can potentially help users discover your account.

You can include up to 30 characters.

User name
This is your Instagram handle. It's called your @handle, and it's part of your profile URL (instagram.com/@username). Use a similar handle across all your social media channels so users can easily find you.

Website
On Instagram, this is the only place where you have the option to post a clickable link.

You can change the URL as often as you like. It might be a good idea to include a link to your latest or most important content (e.g., your latest blog post or video), a special campaign, or a landing page designed specifically for visitors from Instagram.

Category
If you have a business profile on Instagram , you can choose which category your business falls into. This appears under your name and can give a quick overview of what you do.

Assigning a category to your business can free up space in your Instagram bio, since you won't have to repeat this information. However, it only appears on the mobile version, so not everyone will necessarily see it.

Contact Information
Business profiles can include contact buttons that allow users to call you, email you, or get directions to your business, directly from Instagram.

When you add your address to your Instagram business profile, it appears below your bio, but it doesn't reduce the character limit. This is another great way to free up space for more compelling information.