What should you consider when researching keywords?
Posted: Sat Apr 19, 2025 9:36 am
What keywords are there? Many companies use only a few main terms. But users search using thousands of different terms. These are referred to as short-tail and long-tail keywords . Each keyword and its possible combinations have their own search volume. Thus, there are numerous keywords. How do you conduct keyword research? They are researched and evaluated centrally, algeria phone number data using various SEO tools with corresponding databases. This determines the next steps for search engine optimization.
Keywords
What are the next steps? Once the search terms and search volume have been researched, the analysis begins. Which terms are the most important for a company? This involves considering the company's existing positioning and its products, as well as which terms have the best chances of achieving top rankings. When optimizing, it is very important that the content appears natural. The flow of reading must not be interrupted by too many keywords strung together. This refers to keyword stuffing, which means that the keyword is included in most sentences or appears multiple times in each heading/title. Find an appropriate balance of your keywords in your texts.
Where is the right place for my keywords?
To answer this question, we need to look at the website architecture . Search terms need to be clustered, which means we need to sort and classify them . The search terms (keywords) are clustered and assigned according to topic. Things get difficult with existing websites when it comes to determining which keywords should rank for which pages. The problem with keyword cannibalism in such cases is as follows: Important keywords rank for multiple pages at the same time. However, the search engine can only clearly assign them if it is clear which page should rank preferentially for the keyword. In this case, merging individual pages may be useful.
Keywords
What are the next steps? Once the search terms and search volume have been researched, the analysis begins. Which terms are the most important for a company? This involves considering the company's existing positioning and its products, as well as which terms have the best chances of achieving top rankings. When optimizing, it is very important that the content appears natural. The flow of reading must not be interrupted by too many keywords strung together. This refers to keyword stuffing, which means that the keyword is included in most sentences or appears multiple times in each heading/title. Find an appropriate balance of your keywords in your texts.
Where is the right place for my keywords?
To answer this question, we need to look at the website architecture . Search terms need to be clustered, which means we need to sort and classify them . The search terms (keywords) are clustered and assigned according to topic. Things get difficult with existing websites when it comes to determining which keywords should rank for which pages. The problem with keyword cannibalism in such cases is as follows: Important keywords rank for multiple pages at the same time. However, the search engine can only clearly assign them if it is clear which page should rank preferentially for the keyword. In this case, merging individual pages may be useful.