4- Does a shopping cart make sense?
Posted: Mon Apr 21, 2025 4:44 am
The brand chose to present high-quality images, highlighting the product and its packaging, and evoking its benefits as a unique sales proposition “The pinnacle of heat experience”. Here, the brand is concerned with transmitting a feeling to its visitors and also takes the opportunity to talk more about its product through a short video.Sauce sales page
3.1.3. Sum
Soma also opted for a simple design with high-quality images, using a revolution slide to present the variations of its product, making the look latvia mobile database and displaying the Call-To-Action in a very visible and clear way.
Soma sales page
There is no denying that the layout of these sites works very well, making the user interested in staying on the page and learning more about the product. However, all of these companies “make mistakes” in the same way.
Although both offer a single product, they continue to use the shopping cart model at checkout. Considering that most sales involve only one product, which may or may not have a few variations, it is unnecessary to make the customer take an extra step just to add a single item to the cart before starting the payment. Wouldn't it be much more practical and coherent to use a single-product payment link in which the customer immediately makes the payment when clicking the “Buy” button?
3.1.3. Sum
Soma also opted for a simple design with high-quality images, using a revolution slide to present the variations of its product, making the look latvia mobile database and displaying the Call-To-Action in a very visible and clear way.
Soma sales page
There is no denying that the layout of these sites works very well, making the user interested in staying on the page and learning more about the product. However, all of these companies “make mistakes” in the same way.
Although both offer a single product, they continue to use the shopping cart model at checkout. Considering that most sales involve only one product, which may or may not have a few variations, it is unnecessary to make the customer take an extra step just to add a single item to the cart before starting the payment. Wouldn't it be much more practical and coherent to use a single-product payment link in which the customer immediately makes the payment when clicking the “Buy” button?