Inside the Brazilian market
Posted: Mon Apr 21, 2025 5:39 am
Despite having a number of points in common with consumers in other markets, Brazil has some peculiarities in terms of purchasing methods, decision italy mobile database and contact with the brand or salesperson during pre- and post-sale. Want some examples? Brazilian consumers are the most detail-oriented when it comes to online purchases. And more so than in any other market surveyed. This is because, in general, we value product specifications and information more than other countries.
You know how you read all the product specifications, look for tutorials and reviews, make comparisons... Well, you're not alone: most Brazilians have the same behavior. Consumers also say they spend as much time as possible researching online before making a purchase, especially when it comes to durable goods.
Payment options are also a very important topic in the survey. Many Brazilian suppliers offer payment options by cash, deposit or even boleto, as a significant portion of the population still does not have access to credit cards. As a result, Brazilians value payment options more than other markets in the study.
You know how you read all the product specifications, look for tutorials and reviews, make comparisons... Well, you're not alone: most Brazilians have the same behavior. Consumers also say they spend as much time as possible researching online before making a purchase, especially when it comes to durable goods.
Payment options are also a very important topic in the survey. Many Brazilian suppliers offer payment options by cash, deposit or even boleto, as a significant portion of the population still does not have access to credit cards. As a result, Brazilians value payment options more than other markets in the study.