tips to improve conversion rates with Google Analytics

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Anyone who owns their own website and works in e-commerce will hear the phrase "conversion rate" almost daily. It's THE metric that measures a site's success. No matter how well other metrics perform, if the conversion rate is low, a website will generate little revenue. After all, what good is it if lots of users come to the site, click through many subpages, and stay on the site for a long time, but ultimately no purchase is made?

In this case, something is wrong with the customer journey, and the user abandons the purchase at vietnam phone number data the last moment. The reasons can be varied: It could be a technical error in the shopping cart. The user can't find what they're looking for right away. It could also be that the website is loading slowly. Or perhaps it's the limited payment options that deter many potential buyers? Only those who analyze sufficiently and frequently evaluate their performance can prevent such a poor completion rate.

Of course, it doesn't have to be such a serious error. The conversion rate may be inherently very low, and there are many methods that can be used to improve it. This can be seen as an endless loop. Constant optimization is required to achieve the best results. With new changes—not only in technology, but also in user behavior—you have to constantly stay on top of things.

The most important tool in this case is one that displays a wide range of metrics and allows for precise traffic analysis. The most well-known on the market is Google Analytics . It is provided free of charge by the search engine giant Google. Other comparable programs include etracker, Webtrekk, Piwik, and others.