在当今的外贸领域，有效的跟进邮件至关重要。数据表明，店铺 70% 的邮件营销和 B2B 销售人员在第一封邮件未得到回复时就选择放弃，这无疑错失了众多与潜在客户预约会议的机会。然而，若在发出第一封外贸开发信后继续跟进第二封、第三封邮件，就有 25% 的几率获得客户回复并成功预约销售会议。
一、外贸开发信中重视跟进邮件的原因
在国外，无论是欧美发达国家还是发展中国家，商务人士的邮箱每天都会收到大量内部及外部邮件，第一封开发信被忽略的概率极高。若不发送后续跟进邮件，获得回复的概率微乎其微。
第二封、第三封开发信能让业务员有机会更深入地了解潜在客户的画像，从而写出更具针对性的邮件，提高客户回复概率，实现更深度的客户沟通。
二、不同场景的外贸跟进邮件模板及点评
1、留语音消息后的外贸跟进邮件模板
外贸跟进邮件模板 1：发送语音消息后预约客户会议
Hi [Name],
I just called to [Purpose].
In my voicemail, I mentioned that I’m going to offer you something you’ll be interested in. We’ve made an in-depth analysis of your company and are ready to provide you with solutions to cater to your actual needs.
Don’t hesitate to take a look at a very short demo showing you exactly how [Prospect’s company] can benefit from [Your offer].
Are you free on [Date] for a quick chat?
Thanks!
[Your name]
点评：此模板效果好的原因在于高度个性化，且展现了客户价值。邮件中表明公司已对客户背景进行研究并发现其需求，还可附上简短视频演示，展示产品或服务。
2、和客户初次沟通后的外贸跟进邮件模板
外贸跟进邮件模板 2：和客户预约会议
Hi [Name],
Thank you for your time! I enjoyed our conversation and was excited to learn more about your company’s goals and processes. I understand the current issues you’re facing [Challenges discussed in the previous conversation] and how they [Negative impact on a prospect’s company].
As promised, here’s more information about how you can [Positive expectation about using your solution] with our help and [What you can do to solve their business problem].
I’d be very happy to chat again on [Date and time] to answer all your questions and discuss what else we can offer to help you meet your goals for 2024.
Best regards,
[Your name]
点评：以友好的语气开头，总结之前的讨论，充分考虑客户痛点并提出解决方案，从积极的表达开始，强调客户能从合作中获得的帮助。