The cluster model with HubSpot SEO

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The cluster model used by HubSpot "sorts" a website's content into a specific main topic using internal links. This allows search engine crawlers to recognize the context of the various main topics and subtopics and thus assign a high value to the website. This then increases the website's ranking in the SERPs (search engine results pages).

Where blog posts and pillar pages used to be scattered all over the website (I admit, that's a bit exaggerated), a cluster model creates a clear content structure.





How do I implement the cluster model?
First, you create a list of relevant topics that reflect the core points of the oman phone number data company or product. Such a main topic is equivalent to a keyword. So-called pillar pages are created for each of these main topics. These main topic pages briefly outline all subtopics and then link to them, like a table of contents for the subtopics. The subtopic pages contain long-tail keywords for the respective main topics. For example, the main topic is Sunday cake. In this case, you would choose "quickly bake a Sunday cake" or "chocolate Sunday cake" or even "Sunday cake for in-laws" as subtopics.

Keyword tools like the W-Questions Tool or answerthepublic allow you to identify relevant search queries around a main topic and group them into a cluster based on the topic. For each main topic, the cluster should contain 10–15 subtopics. The more detailed and informative the subtopics are, the better the page will be ranked by the search engine's algorithms.

Once you've defined main and subtopics, you need to create the relevant content. A blog, for example, is ideal for this. Blog posts are incredibly easy to create in HubSpot. With informative and helpful blog posts, you can improve your ranking for the embedded (long-tail) keyword. Focus on the needs of your potential customers. Regular blog posts increase your chances of better rankings in the SERPs. A link to the pillar page, i.e., the page that contains the main topic, is essential, and vice versa. Make sure you don't use the long-tail keyword more than four or five times in the blog post, otherwise the search engine will penalize it as keyword stuffing. Keyword stuffing refers to web spam caused by the excessive use of keywords in an article, the alt text, or its meta description. Search engines don't like this at all. Use synonyms instead. Search engines also recognize thematic connections.