Know the difference between brand personality and brand concept

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People often confuse the concept of brand with brand personality. While the former represents the company's values, objectives and criteria, the latter gives the company human traits, defines its discourse and language, and brings identifiable characteristics to marketing and communication pieces , maintaining a standard.

People often confuse the concept of brand with brand personality. While the former represents the company's values, objectives and criteria, the denmark mobile database gives the company human traits, defines its discourse and language, and brings identifiable characteristics to marketing and communication pieces , maintaining a standard.

Learn how to create your brand personality
Now that you have learned the concepts, it is interesting to understand some important factors to develop and define the personality of your brand's communication. In addition to strengthening your company's communication processes, this also allows you to identify which media have the best audience engagement and how to optimize this communication. To do this, see some questions that must be answered!

Who is my target audience?
The first step to creating a personality for your brand is to understand who your target audience is. After all, they are the focus of your actions and it is with them that you need to communicate clearly and directly.

If you are not familiar with this concept, the target audience is basically a group of people with a similar profile and who are possibly interested in consuming your products.

Digging a little deeper, you can extract the persona from this. To create it, you must think about who your ideal customer is. The more detailed it is, the easier it will be to create strategies directly for them.

So, collect data like age, personal tastes, lifestyle and any other details that can help you build a brand personality that appeals to that person.