▷ 11 digital marketing trends not to be missed in 2023

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To make a solid short-term plan, it's important to keep an eye on where you're headed in the long term. No one can say with 100% certainty what the future of marketing will look like, but we can expect marketing to evolve strategically. So what are the most important digital marketing trends we're likely to see in 2023?



Podcasts
Nearly 90% of marketers use short-form audio croatia mobile database to encourage prospects to engage with their business or brand. This type of content must be impactful and feature quality audio to attract the target audience. Having proven successful in 2021, it's frequently used on various social media platforms, such as TikTok, Instagram, and Snapchat.

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Artificial intelligence
Will 2023 be the year the robots rise? Perhaps. We've already seen tremendous progress in artificial intelligence (AI) in recent years and a sharp increase in the number of companies using AI-powered automation to support their marketing efforts.

AI is one of the key technologies behind voice search and smart assistants. It has also given rise to chatbots, which are now appearing on more websites than ever before.

Artificial intelligence and marketing automation help eliminate some of the tedious work in marketing so brands can focus on strategy, create a successful customer experience, and optimize real-time tracking of:

The evolution of traffic to its website;
Automatic launch of its advertising campaigns;
Purchase history on e-commerce sites;
The study of the needs and behavior of Internet users within the framework of the user journey.
Webinars
Used in both B2C and B2B, webinars or online seminars aim to attract new prospects and convert them into customers, ultimately building loyalty. This digital marketing strategy has been highlighted during the COVID-19 pandemic to establish a climate of closeness and trust, and paves the way for direct interaction with participants.

Organized around various themes, the webinar must be well prepared and mastered. It is recommended to use it as a regular meeting time for it to be effective.

Live streaming will continue to grow in popularity
Live streaming is gaining popularity due to the rise of social platforms like TikTok, Snapchat, and Instagram, which offer live video content. In 2023, live streaming will become even more popular as more businesses use it to reach their target audiences and millennials .

In 2021, consumers spent 548 billion hours streaming content via mobile devices. Influencer marketing becomes even more effective when combined with live streaming, allowing potential customers to engage directly with influencers who discuss and showcase products firsthand.

Live shopping
Live shopping is defined as teleshopping 2.0, as they share the same concept. However, its difference from teleshopping lies in the presentation of products, which is done via streaming or live video. Furthermore, sales are made online, not over the phone.

According to a McKinsey analysis , live shopping generates a conversion rate 10 times higher than traditional sales channels. Faced with such success, Facebook and Amazon respectively launched Shopping Direct and Amazon Live, their live shopping platforms.