Clear communication policy
Posted: Tue May 27, 2025 7:04 am
According to the research, there was indeed a clash of worlds. That of the networking young people and that of the existing structures, such as the municipality and the police. The government's lack of understanding of the world of young people and social media in particular, is mentioned in the report as one of the causes. The passage below describes the mismatch:
“As for the approach to social media, the authorities, especially the police, have mainly monitored. […] list to data Only on the days before and on 21 September was there any one-way tweeting, mainly by the police. It is striking that Twitter was mainly looked at, while the event was created and organised on Facebook. On 21 September, people were overwhelmed by the enormous number of tweets. It is also striking that people mainly communicated with the young people who might come to Haren via traditional mass media.”
How should it be done then?
A clear conclusion. But what should governments do differently in the future? The report makes the following recommendations – in short:
Especially with such an unknown phenomenon as the mobilization for an event via social media, there must be a clear communication policy. Even no communication can be better than unclear communication.
2. Think in advance
Communication structure and communication strategy cannot be improvised at the last moment. This must be thought about in advance. One must communicate clearly, unambiguously and not wait and see about the measures to be taken.
“As for the approach to social media, the authorities, especially the police, have mainly monitored. […] list to data Only on the days before and on 21 September was there any one-way tweeting, mainly by the police. It is striking that Twitter was mainly looked at, while the event was created and organised on Facebook. On 21 September, people were overwhelmed by the enormous number of tweets. It is also striking that people mainly communicated with the young people who might come to Haren via traditional mass media.”
How should it be done then?
A clear conclusion. But what should governments do differently in the future? The report makes the following recommendations – in short:
Especially with such an unknown phenomenon as the mobilization for an event via social media, there must be a clear communication policy. Even no communication can be better than unclear communication.
2. Think in advance
Communication structure and communication strategy cannot be improvised at the last moment. This must be thought about in advance. One must communicate clearly, unambiguously and not wait and see about the measures to be taken.