make-up;
Posted: Sat Dec 21, 2024 3:26 am
Essentially, we're talking about a TikTok-style shopping feed, where brands and creators will be able to opt for new content formats to inspire (terrible pun, we know) their audience.
To enter Inspire, you'll need to open the Amazon Shopping app and tap the Inspire phone number list
icon. And before you start browsing, each user will need to choose what they want to see from over 20 interest options to choose from, including:
skin care;
interior decoration;
and much more.
The app will then build a personalized feed based on these responses. Again, very similar to TikTok's first steps.
But why would users be interested in another TikTok, if we already have one? Amazon must have thought of that too, and brought a great ally to the table: practicality .
Unlike TikTok, Amazon's Inspire has created a full shopping journey within the app.
When the customer is interested in a product, he just needs to press a button at the bottom of the window and he will be directed to the Amazon link, where he can buy it, see more details or put it on the “Wish List”. And, magic! Inspire pulled out of its hat the conversion into a sale (one of the most complex conversions).
To enter Inspire, you'll need to open the Amazon Shopping app and tap the Inspire phone number list
icon. And before you start browsing, each user will need to choose what they want to see from over 20 interest options to choose from, including:
skin care;
interior decoration;
and much more.
The app will then build a personalized feed based on these responses. Again, very similar to TikTok's first steps.
But why would users be interested in another TikTok, if we already have one? Amazon must have thought of that too, and brought a great ally to the table: practicality .
Unlike TikTok, Amazon's Inspire has created a full shopping journey within the app.
When the customer is interested in a product, he just needs to press a button at the bottom of the window and he will be directed to the Amazon link, where he can buy it, see more details or put it on the “Wish List”. And, magic! Inspire pulled out of its hat the conversion into a sale (one of the most complex conversions).